Google Ranking Factors

Google Ranking Factors

Ideally, the keyword is located at the beginning of the title tag. In this way optimized pages will have a rating higher than those whose keyword is closer to the edge of the name tag.

2. Keyword in meta description tag. In SEO circles the importance of meta description tags is now widely debated. It is, however, a sign of interest. Getting clicks on users ‘ search results pages is also important. Inclusion of keywords makes this more applicable to both the search engine and a researcher 3. Keyword in mark H1. The important variable is tag H1 that serves as the definition of content. Despite ongoing controversy about its significance, it is still advisable to include the keyword in an exceptional H1 tag on a web page.
4. Use of Domain Replica Keywords. Before recently, filling your page with keywords was a sure way to increase your ranking for a given keyword. That is no longer valid. Using the copy keyword also sends out a clear signal about what the content is. Yet the best way to say that’s changed dramatically.
5. The amount of the material in question. Today, scientists want to be educated and not to be happy with the basic information. Therefore, Google searches for written and informative papers that should rank first. And it makes sense that the longer you have the content, the more you can pay for more aspects of your subject matter. Give yourself a lengthy but very practical edition to publish.
6. Double the stock. Not all variables would positively affect the classification. Different materials on different web pages will hurt your rating. For each post, avoid duplicating content, and write a copy of the original.
7. Appellation Canonical. Nevertheless, having two URLs with similar content is sometimes inevitable. One way to avoid this becoming a question of duplicate content is to use a canonical tag on your website. This tag does something simple; it tells Google that one URL is the same as the other, making it clear that both are one, despite 2 pages of the same content.
8. Picture optimization. Not only the text can be changed on a web page but also in other ways. For example, images can send relevant signals to the search engine through their alternative text, title, and description.
8. Data revised. Google’s algorithm favors material which has recently been updated. This isn’t about updating the pages all the time. I think Google understands that they’re not as important to specialized sites, like product descriptions, like blog posts reporting recent events. Nevertheless, an approach to updating such content types only once every 12 months is easier to include.
10. Relationships Outbound. A link to approved pages gives the search engine some signs of confidence. Think about it this way, if you want them to know more, the only reason you’d send a user to a different website is. That can be a great building block to Google. Too many outbound links, however, can significantly reduce the PageRank on the page which affects your search visibility. Outbound ties can have an effect on your ranking but can be used sparingly.
11.  In relations. The interconnection pages of the Website will exceed your strength.
12. URL-Keyword. It is believed that a more appropriate signal will be sent to Google including the keyword in the URL slug (this is the bit that comes after the “.com/” portion of the URL).